Background of the study
Codemixing in Nigerian digital discourse reflects the country’s rich multilingual landscape, with speakers alternating between languages to express identity and manage communication effectively. WhatsApp, with its private and intimate messaging environment, typically exhibits spontaneous and fluid codemixing that mirrors everyday speech. In contrast, Facebook supports more deliberate language choices in its public and semi-public spaces, often leading to strategic language alternation aimed at broader audience engagement (Ibrahim, 2024). This study compares codemixing practices across WhatsApp and Facebook, analyzing how contextual factors such as audience, purpose, and platform affordances influence language choice. Nigerian users frequently blend Standard English with indigenous languages and pidgin, resulting in hybrid forms that serve both communicative and identity functions. The research examines the frequency, structure, and sociolinguistic functions of codemixing in these environments, contributing to our understanding of multilingual practices in digital media and the role of codemixing in shaping contemporary Nigerian identity (Okeke, 2023).
Statement of the problem
Although codemixing is pervasive in Nigerian online communication, few studies have compared its practice across different digital platforms. Existing research often focuses on single platforms or offline contexts, thereby neglecting the impact of platform-specific factors on language alternation. This gap limits our understanding of how WhatsApp and Facebook uniquely influence codemixing strategies and their implications for identity and communication. The study aims to address this deficiency by providing a comparative analysis of codemixing patterns on WhatsApp and Facebook, thereby elucidating the role of digital environments in multilingual practices (Chukwu, 2024).
Objectives of the study
Research questions
Significance of the study
This study is significant because it provides a comparative analysis of codemixing in Nigerian digital discourse across WhatsApp and Facebook. The insights gained will contribute to the fields of sociolinguistics and digital communication by clarifying how platform-specific contexts influence multilingual practices and cultural identity formation (Ibrahim, 2024).
Scope and limitations of the study
The study focuses on text-based interactions on WhatsApp and Facebook among Nigerian users and excludes other digital platforms and offline communication.
Definitions of terms
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